Ahead of the COP26 summit in Glasgow later this year, the Scottish Government has announced a television, radio and digital campaign to encourage people across Scotland to come together to help tackle the climate emergency.
The Let’s Do Net Zero campaign highlights the benefits a net zero society would bring to the economy, health and environment. The campaign also aims to raise greater awareness of the twin crises of climate change and biodiversity loss, and the transformation required across all corners of the economy and society, in order to reduce Scotland’s contribution to climate change.
The domestic campaign will provide information and resources to help support the choices and decisions people can take to help reduce emissions, whilst improving health and wellbeing, while highlighting the achievements of communities, businesses and organisations who have already taken action to reduce emissions and introduce more environmentally sustainable practices. The international campaign will demonstrate the action that Scotland is taking to protect the planet, inviting global collaboration ahead of COP26.
Figures show that at least three quarters of the Scottish public agree that action on climate change must be taken now, while under a quarter consider themselves knowledgeable about the consequences of failing to act.
Scotland is already committed to reaching net-zero greenhouse gas emissions by 2045 and record capital investment of £1.9 billion will be spent on low-carbon projects in 2021/22 to tackle climate change and create good green jobs.
Information on how to help Scotland reach net-zero is available at www.netzeronation.scot