Public Health Scotland have published a report which assesses how practical and achievable the Eating Out, Eating Well (EOEW) Framework and the Code of Practice for Children’s Menus (COP) are.
It also looks at the impact they have on food and drinks provided by out of home food outlets taking part in the pilot phase of the EOEW Framework and COP.
The research and report was conducted by market research agency Taylor McKenzie Research was commissioned by Public Health Scotland (PHS) and Food Standards Scotland (FSS).
The EOEW Framework and COP overall was shown to be impactful, and the outlets that participated in the
research were generally receptive to maintaining the changes they made during the pilot.
Outlets widely agreed (67% agreement) that the framework supported them in offering healthier choices to customers and that the initiative is valuable in improving the provision of healthier and sustainable food.
11 out of 13 participants indicated that implementing the principles was manageable and aligned with existing practices, particularly for those who had previously taken part in the HLA.
Outlets agreed that offering tools for promotion and recognition, such as marketing assets or certificates, can encourage long-term commitment to healthy eating schemes and help outlets showcase their achievements
