Highland Spring launches 100 per cent recycled bottles in effort to cut plastic pollution
Highland Spring has announced its water bottles will be produced from 100% recycled plastic following a successful 2018 trial.
This month will see the permanent launch of the Highland Spring eco bottle across supermarkets.
The bottles are made from 100% recycled plastic, excluding the cap and label, which are themselves recyclable, the company said.
The bottle, which will be a permanent part of the company’s UK products range, will be slightly cloudier than standard versions.
They are also more expensive to manufacture, which may add around 5p to the total cost when they are sent out into stores across the country this month.
Highland Spring said customers had expressed a “significant desire” for more eco bottles when trialled at Tesco and Sainsbury’s stores last summer.
Group chief executive Les Montgomery said: “We are grateful to shoppers who gave us their thoughts and feedback.
“Increasing our use of recycled plastic is an absolute priority for Highland Spring and this is a hugely exciting step in our mission to provide healthy hydration choices in environmentally sustainable ways.”