A new marketing campaign informing parents, carers and school pupils of the dangers of vaping has been launched by the Scottish Government.

The ‘Take Hold’ marketing campaign will increase awareness of the harms and risks of nicotine addiction associated with vaping, with schools across Scotland provided with digital guidance packs and resources for posters along with radio and outdoor advertising. Its key message is that vapes may quickly become harmfully addictive for children and young people, affecting their concentration, mental health and mood.

It comes as a new Tobacco and Vaping Framework is published, setting out actions which will be taken to create a tobacco-free generation by 2034.

Vaping addiction soon takes hold – NHS inform